THE COLLECTIVE PRODUCTIVE EVENTS
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Detroit event production and cultural activation

We are not the comeback story. We are the story.

Festivals, concerts, brand activations and community experiences, built on fourteen years in Detroit entertainment.

Who we are

Detroit’s production house for culture, brands and community

We curate it, design it, build it, staff it and run it. Our in house team carries every project from concept and creative through talent, fabrication, city coordination, run of show and final settlement.

8,000+
attendees at Hart of Detroit Summer Festival, 2026
21M+
social impressions from one festival weekend
2012
the year our founder started building Detroit’s music scene
What we launch

Brand activations, marketing and release rollouts

We build the moment around a brand, a product, an album or a single, then market it from the street to the screen.

Berry Green Bodega
Berry Green Flavor Station
Rich Off Pints 4, The Compound Detroit
01

Brand activations

Brand zones, lounges, pop ups and street teams.

  • Berry Green Leisure Camp
    A title sponsor’s 21 and up zone at Hart of Detroit
  • Big Mama’s After Hours
    Presented with Berry Green and Pressure Pack, with booths and VIP bars
  • Live From The 6 Bus Fair
    A wrapped city bus and free rides all day on 6 Mile
  • Mitten Makers Market
    Local merchants, sponsored by Chris Sain
02

Album, single and product rollouts

Release parties, listening experiences and branded launches for artists and brands.

  • Rich Off Pints 4 release
    Fully branded album release for Icewear Vezzo and House of Dank across three floors, with live body painting and an airbrush station
  • The Last Doll listening party
    Album listening experience for Kash Doll’s project at ZuZu Detroit
  • Suno x Detroit
    Introduced Detroit artists to AI music tools with Suno
03

Marketing

Street to screen marketing: creators, college promoters, social and branded print.

21M+
social impressions from one festival weekend
  • Digital marketing

    Paid and organic social, content and email campaigns that sell tickets, streams and product.

  • Influencer marketing

    Creators and college promoters across Michigan, matched to the audience you want to reach.

  • Product launches

    Launch events, sampling and rollout plans that put a new product in people’s hands.

  • Street team marketing

    Teams on the ground for flyering, sampling and sign ups across Detroit.

  • Graphics and creative

    Flyers, signage, decks, social and branded print.

  • Media partnerships

    Radio and media partners, including 97.9 WJLB as official media partner for Hart of Detroit.

Plan a launch
Capabilities

Everything in house, under one roof

No handoffs to outside agencies. The team that designs your event is the team that builds it, staffs it and runs it.

Event production

Full production from concept and creative through talent, fabrication, city coordination, run of show and final settlement.

Marketing

Full service marketing for brands, artists and events, from the street to the screen.

Direct to consumer marketing

Reaching customers and fans directly through street teams, pop ups, creators and social.

Event curation

Concept, theme, lineup and guest experience.

Graphics and creative

Flyers, signage, decks, social and branded print.

Experiential marketing

Brand zones, lounges, pop ups and street teams.

Fabrication

Custom builds, wraps, decor, stage and set pieces.

Staffing

Production crew, front of house, hosts and models.

Festivals and concerts

From one stage nights to full day festivals.

Talent booking

Booking, advancing and artist hospitality.

Influencer marketing

Creators and college promoters across Michigan.

City coordination

Permits, police, fire and insurance.

Run of show

Site plans, credentials and day of production.

Chanel Domonique Founder and Executive Director
Leadership

Led by Chanel Domonique

Founder and Executive Director. Chanel has managed Icewear Vezzo since 2012, spent five years as road manager for Kash Doll, and now manages both. She turned 313 Day into a citywide tradition and launched the Hart of Detroit Summer Festival on Juneteenth 2025.

  • Founder, The CDM Collective, artist management since 2012
  • COO and Marketing Director, Iced Up Records
  • Founder and Executive Director, Hart of the City Foundation
  • Vice Chair, City of Detroit Entertainment Commission
  • Member, Mayor Sheffield’s Arts Council
Partners

Brands and institutions we have worked with

Spotify
YouTube
Hennessy
Red Bull
Chick-fil-A
DTLR
iHeartMedia 97.9 WJLB
Berry Green
House of Dank
One Detroit Credit Union
Havana Leaf
Chris Sain
Viola
3Fifteen
Pressure Pack
Black Male Initiative
Les Stanford
Intersport
Suno
Detroit People Mover
DDOT
United Way
Downtown Detroit Partnership
City of Detroit
Mobilize Justice
AfroFuture
Hollywood Casino at Greektown
Detroit Boys Mentoring Club
Fresh & Pressed Juice
Platinum Professionals
Flagship case study

Hart of Detroit Summer Festival

A Juneteenth celebration of Detroit hip hop, R&B and gospel on the riverfront at Hart Plaza. Year Two headliners Kash Doll, Babytron and Fetty Wap shared the bill with gospel stars Kierra Sheard and Shana Wilson.

Year Two headliner
Year Two headliner
Hart Plaza crowd, Juneteenth 2026
5,000+
Year One attendance, 2025
8,000+
Year Two attendance, 2026
21M+
social impressions
35
artists on one stage
50+
small business vendors
Berry Green Leisure Camp
A title sponsor’s 21 and up zone
Mitten Makers Market
Local merchants, sponsored by Chris Sain
Civic engagement camp
Voter registration with Black Male Initiative
Growth story

313 Day: from one night to a citywide weekend

Tied In 313 Day flyer
2022

Tied In 313 Day

Garden Theater. About 1,000 fans and more than five hours of Detroit hip hop, conceived and curated by Chanel. Sponsored by Viola and 3Fifteen.

313 Day Weekend flyer
2023

313 Day Weekend

A YouTube sponsored Industry Day, a Spotify partnership, a fashion show, a celebrity basketball game and a finale at the Fillmore for 2,500+.

313 Day Festival flyer
2025

313 Day Festival

Year three: an R&B night with 23 acts, a hip hop night with 28 acts, and an education day.

Sources: Complex, Detroit Metro Times, WDET
Portfolio

Civic, community and industry events

Vote or Else Detroit

Huntington Place, Sep 17, 2024

National Voter Registration Day town hall and concert with Mobilize Justice, featuring Pusha T, Killer Mike, Icewear Vezzo, Babyface Ray, Tamika Mallory and Mary Sheffield.

Vote or Else tour

Atlanta and Durham, fall 2024

Town halls at The Gathering Spot in Atlanta and the NCCU Student Union in Durham, plus a national livestream town hall.

Live From The 6 Bus Fair

6 Mile line, Feb 2, 2024

A wrapped city bus and free rides all day, east and west on 6 Mile, courtesy of Icewear Vezzo.

Juneteenth Block Party

Hart Plaza, Jun 19, 2025

An all ages daytime party with AfroFuture Detroit, alongside the first Hart of Detroit Summer Festival.

6’Nic Back to School Carnival

O’Brien Park

A free carnival at O’Brien Park hosted by Icewear Vezzo with DTLR: rides, haircuts, braiding, school supplies and a job fair.

Culture Creators Detroit

Sports and entertainment summit

A full day industry summit for Detroit’s creative and sports community, with Iced Up Records.

Track record since 2012

Built in Detroit, one stage at a time

  1. 2012

    Chanel begins managing Icewear Vezzo and founds The CDM Collective, later adding five years as Kash Doll’s road manager.

  2. 2022

    Tied In 313 Day at the Garden Theater: about 1,000 fans and more than 25 Detroit artists.

  3. 2023

    313 Day Weekend with a YouTube Industry Day, a Spotify partnership and a Fillmore finale for 2,500+. Joins the City of Detroit Entertainment Commission.

  4. 2024

    Live From The 6 Bus Fair on the 6 Mile line. Vote or Else town hall and concert at Huntington Place, then Atlanta and Durham.

  5. 2025

    313 Day Festival year three with 51 acts. Hart of Detroit Summer Festival launches at Hart Plaza. Detroit Moves Its People debuts on the People Mover.

  6. 2026

    Hart of Detroit grows to 8,000+. Detroit All City Fest at the Aretha. Latto after party at Hotel St. Regis.

  7. 2027

    Detroit market partner for the College Slam Dunk and 3 Point Championships on ESPN during NCAA Final Four week.

Community impact

Hart of the City Foundation

Our nonprofit partner turns Detroit’s culture into direct care for Detroit families. Founded and led by Chanel Domonique as a Michigan nonprofit corporation, with articles, bylaws and a conflict of interest policy in place.

Detroit Moves Its People, People Mover

Detroit Moves Its People

An annual Christmas giveback on the Detroit People Mover, with The Detroit Rappers Organization and DDOT.

DetroitMoves.com ↗
Why it matters to partners

Brands that work with us can pair a commercial activation with a community moment Detroit actually sees.

hartofthecity.org ↗
Foundation spotlight

Detroit Moves Its People

Year One, Dec 20, 2025

Families rode DDOT buses downtown for free, boarded the People Mover and collected gifts, shoes and essentials at seven stations, with a car giveaway at Bricktown.

360 families registered for 240 spots. Artists on the route included Kash Doll, Icewear Vezzo, 42 Dugg, Baby Money and Peezy.

Year Two, Dec 19, 2026

200+ families, 12 activated stations, and a custom Santa train that runs all day. DDOT escorts families without transportation to their station.

Each station pairs a Detroit artist, a local business and a brand or influencer, all produced by our in house team.

DetroitMoves.com ↗ Source: Rolling Out, Dec 18, 2025 ↗
Every outlet name links to the story

In the press

Jun 19, 2026 WXYZ Channel 7 Day of coverage as Detroiters fill Hart Plaza ↗ Jun 19, 2026 WDIV Local 4 What to know, plus a Local 4 Live segment ↗ Jun 19, 2026 97.9 WJLB Official media partner event page ↗ Jun 18, 2026 FOX 2 Detroit Studio preview with Chanel the day before the festival ↗ Jun 15, 2026 Michigan Chronicle Headliner story quoting Chanel ↗ Jun 9, 2026 The Metro Detroit News Preview of more than a dozen performers ↗ Jun 2, 2026 Detroit Metro Times Festival returns, with an interview with Chanel ↗ May 27, 2026 FOX 2 Detroit Lineup segment with Chanel ↗ May 21, 2026 Hoodline Lineup preview ↗ May 20, 2026 The Detroit News Lineup and format announcement ↗ May 2026 Detroit Free Press Juneteenth festival announcement, syndicated on Yahoo ↗ 2026 Visit Detroit Official summer at Hart Plaza guide ↗ 2026 City of Detroit Official event listing on the Hart Plaza calendar ↗
Working with us

How we work

01

Discover

Goals, audience, budget and the moment you want people to remember.

02

Design

Concept, budget, site plan, graphics and talent holds.

03

Build and book

Fabrication, staffing, contracts, permits, insurance and street to screen marketing.

04

Deliver and recap

Run of show, day of production, settlement and a sponsor recap.

Let’s work together

Let’s build Detroit’s next moment.

Chanel Domonique
Founder and Executive Director, The Collective Productive Events
Business@productiveevents.com
Detroit, Michigan

We are not the comeback story. We are the story.

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